Skip to content
WhittleOSWhittleOS

Most ideas should die early. We'll tell you which.

I have an idea

Get a straight answer: build it, test it, or drop it.

Free with the 2 credits you get on signup. No card.

I don't have one yet

We go and find some — from real market data, not a model's memory.

  1. Tell us about you — a minute, free.
  2. We search a market — 10–40 min.
  3. You get up to 5 ideas — or none, if the market is thin.

The search comes out of a paid pack — the signup credits are for checking ideas.

Across 33 real runs, the checks turned down 895 of 1,728 candidates and kept the reason for each. See a real run first.

One real search, as it ran

Market: real estate agent and property management tools for solo agents
  1. Split into 20 niches · 60 searches · 24 pages read in full
  2. Dropped: Digital business card and contact manager for exchanging info and tracking prospect interactionsWe found no documented problem
  3. Dropped: Tenant/vendor coordination and communication tool scaled for one-person property management side-hustleToo much hands-on support
  4. Dropped: Free real estate CRM with automated email campaigns and reply detectionJust an AI wrapper — no real product
  5. Dropped: Short-term rental / Airbnb-style guest form and document automation tool repurposed for rental applications and lease paperworkNeeds heavy compliance (licenses, certifications)
  6. Kept: Micro CRM/pipeline tool aimed at solo agents needing a dead-simple deal pipeline without team featuresKept — became “SoloPipe”
  7. 69 considered · 36 dropped, each with its reason · 5 shortlisted
Best pickSoloPipeTest it first52/100Open the whole run →

What comes back

A verdict, the reasons, and one next step, from either door.

I don't have one yet

The best idea from the run above scored 52.

Test it first

SoloPipe — the best idea the run we publish came back with, scored for one person.

52GRADE C

Next move

Ship a narrow landing page targeting the single-user pipeline wedge and test organic community response before writing code.

Real output, unedited. Read the whole Discovery run.

I have an idea

A real check of one idea.

Try a paid pilot

InvoiceRescue

Automated late-payment follow-ups for freelancers and small consultancies.

73GRADE B
Deal-breaker checks
12 of 12 passed
Strongest
Will they buy and trust it · 8/10
Weakest
Proof people want it · 5/10

Next move

Charge 3–5 named buyers for an async paid pilot before broader build.

Real output. Read the whole report.

Browse the source-linked pain library, the live feed of problems, the scored idea library, or read how it works.

Longer reads

Check a startup idea against 12 deal-breakers walks through the checks one by one. Short answers live in answers, and every guide is in the guide index.

All 93 guides

Stop building the wrong thing.

Finding ideas comes out of a paid pack — the signup credits are for checking ideas.

Pay for the decision, not the dopamine.